Yang Hyunsuk talks about the promotion plans for Lonely

2NE1 will not but performing their new song on cable broadcasting music programs this time around as well. Instead, they will be revealing several different versions of 'Lonely' through their internet broadcast, YG ON AIR. On the 12th at 12AM, shortly after 2NE1 released their emotional song, Lonely, and even until now, it has swept up top positions on several representative music charts including Melon, Dosirak, Soribada, mnet.com, Monkey3, etc. It is the next contender for the number one spot conquest after Park Bom's solo song that was released at the end of April, 'Don't Cry'. However just like Park Bom, 2NE1 will not be making an appearance with 'Lonely' on existing music programs. YG's head, Yang Hyun Suk, had told Star News this afternoon, "These are my personal thoughts but I think it's a shame that for over ten years, talented artists continuously have the same performances, the same camera angles, etc. on formal music programs that are almost all identical. ", "This is because they cannot properly show individual artists' talents and their music." Moreover, "These days, if you look at how a lot of people are obsessed and interested with 'I'm a Singer', you would know where to find the answer.", "'I'm a Singer' is different from other music programs in the respect that artists are able to sing with top-quality sound systems and unique stage set-ups. The fans also focus on the music and like it even more." "With this in mind, 2NE1, like with Park Bom's Don't Cry, will not perform 'Lonely' on music programs.", "Instead, every Friday, starting next week, they will show several different versions of Lonely to fans through YG on Air." Yang Hyunsuk continued, "On YG ON AIR, they will be able to do stages that are created only for 2NE1, and the ones that 2NE1 wants to do.", "Fans who want to see 2NE1's performances can do so by watching YG ON AIR, and be able to concentrate on the musical aspect."  Meanwhile, Yang Hyunsuk emphasized, "In the situation where they have a song that is really emphasized on performances, 2NE1 will also realistically have to appear on music programs as well, however I think that this will be restricted to one show every week." Source: http://news.nate.com/view/20110512n25414 Translated by GEE @ ygladies.com

Take a Closer Look: YG On Air Episode 2, the Meeting, the MV, and the Fashion

Last week's premiere of YG on Air featured Bom's live performances of 'You and I' and an acoustic version of her newest single 'Don't Cry'. Blackjacks were also treated to CL's quick preview of their upcoming single 'Lonely' as well as the return of our girls' dorkiness. YG on Air, became instantly successful, not only was it viewed by a lot of Korean fans, but overseas fans were also able to enjoy the show through YG's promised English subtitles. In fact, so many people attempted to watch the show that Naver suffered a severe strain to their servers even causing me2day to crash. Even the constant slowdowns couldn't damper the mood as many people praised the show and its unique format.

YGLife made a lot of fans excited, teasing the upcoming show, fans wondered what was in store for Episode 2. Luckily, right on time, at 6:05PM KST, we were treated with the second installment of YG On Air. Check it out below:

credit: 2NE1 @youtube

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Take a Closer Look: the Meeting

The show starts off with the infamous Black Eyed Peas leader will.i.am, who is currently producing for 2NE1's upcoming US album, paying a visit to the girls.

Even though the girls are very shy, giving out that awkward aura, Will.I.Am's enthusiasm was shown throughout his visit. His adoration for the girls' 'Can't Nobody' performance on last MAMA and the tapping of his feet during Park Bom's 'Don't Cry' MV shows how much he monitors and anticipates the quartet. After a little tour in the YGE building, Will.I.Am bid farewell to the girls while he jokingly kicked Dara's feet because of their coincidental same shoes.

Take a Closer Look: the Music

After Will left, Minzy, the resident BEP stan, gushed "I'm a fan, a fan! He said he'll let us hear a lot of good songs, songs that make you want to dance. In the future, when the songs come out, I want to dance while listening." CL also discussed Will's visit, "he originally came for some work in Korea, but since we were here too, he came to see us, and Teddy-oppa, and he let us hear a lot of music. Tomorrow he'd be working on music as well." Finally, Dara adds, "I don't know when we'll be able to show you but right now good songs keep coming out, so sooner or later, we'll be able to let you hear it right?"

No matter how long it takes, we Blackjacks will wait patiently for the US album, right?

Take a Closer Look: the Music Video

After a segment on Bigbang's Japanese tour preparations, the much anticipated 'LONELY' MV's BTS were revealed. From the outfits, to the song, to the sets everything looks poised for another fantastic 2NE1 MV.

During the shoot, Minzy, ever the dutiful maknae, notes that she was "a bit late" for the first day of MV filming. Dara revealed that this music video is very unique compared to their past MVs. This time, they won't have a scene with all of them together, rather its a shoot where all members would act as a single person. She concludes that, "it seems like a really different new video will come out."

In contrast to Dara's excitement, Minzy is somewhat unsure of the MV concept, "it's a bit awkward, the scene of the set is a bit weird. Coming out after so long, it feels weird." Her apprehension doesn't keep her from showing us some of the cool new choreography. We also didn't miss Dara's tease of some of the new "hand movements" either. Leave it to 8D Bom to end on a cute note, "today, how do you find our new hair styles?"

Given the wonderful level of their previous videos, we can only imagine how awesome Lonely will be. May 12th can't get here fast enough.

Dara also reminds everyone to anticipate the upcoming episodes of YG on Air each week, "we'll supply you with many interesting and funny videos so please watch a lot!"

Take a Closer Look: the Fashion

YG-Life Update: 110505

- Big Bang Japan News
- 2NE1 Lonely M/V Details
- 2NE1 & Will.I.Am's Meeting

Since 2NE1 has been busily shooting their music video for their new song, the 2NE1 version of Don't Cry that was planned for this week was inevitably cancelled.

However in its place, this week's broadcast will include news about Big Bang who's amidst their concert tour in Japan, as well as news about "Will.I.Am" who had visited the YG office building.

In addition, 2NE1's music video shoot for their new song to be released on May 12th, "LONELY" will be briefly introduced. Every week, we plan to deliver news about Big Bang in Japan through YG On Air. Next week, we plan on introducing the live session version of Park Bom's "Don't Cry" with the nation's best session musicians. We hope that many of you will watch and anticipate this.

Source: YG Life
Translated by GEE @ ygladies.com

YG-Life Update: Info on "YG On-Air"

“This will be a simple explanation on what “YG ON AIR” will be about. ”YG ON AIR” will consist of media content that YG Entertainment directly produces. It’s something that we’ve planned for a long time now, as we’ve always wanted to break away from the frames of broadcast programs and create fun content based on our own ideas.

The point about “YG ON AIR” is that there are no restrictions. For example, we will be broadcasting Park Bom’s first live performance at 6:05 PM. Big Bang and 2NE1 will not be keeping formality, and it will just be a comfortable live broadcast for our artists and their fans to communicate together. This will also be the fastest way for us to deliver our music video and concert making films.

We’ll be working with Korea’s biggest portal site, Naver. In the future, we’ll be co-producing season three of “2NE1 TV“, as well as stages exclusive to “YG ON AIR.”

We will also be providing subtitles through YG LIFE and YOUTUBE so that our international fans can enjoy our content with us. Because this will be done in pirate broadcast fashion, it’s difficult for us to promise a specific broadcast date. For now, we can promise a “Don’t Cry” version sung by 2NE1 next Friday.

We will be reflecting the ideas of our fans, so we ask for your support and anticipation.”

Source: http://www.yg-life.com/
Translation: VitalSign @ allkpop