Versatile Idol IU is a prefect representative for fashion brands.
The French heritage sports brand “Le Coq Sportif” chose IU as their new model. “Le Coq Sportif” released a photo shoot staring singer IU. She was encouraged to put together her own ensembles for the photo shoot. The ad focuses on IU’s own style which is fun and fresh as opposed to that of a stylist.
IU kept up with the theme of the ads as she encourages you to start a fun new school semester with the “Le Le Le Begins” style. In the photos she wore her favorite styles such as long tops and tight leggings, which only highlighted her slender legs. Her flair throughout the shoot also allowed her charming personality to shine through.
IU who usually enjoys wearing normal and comfortable outfits, had fun adding some fresh color with her running shoes which was a perfect touch showing that she also has style and fashion sense. Her casual style was further completed with a black colored square backpack.
A spokesperson for “Le Coq Sportif” complimented IU saying, “IU has selected shoes featuring a unique color scheme which consumers have already given them the nickname of ‘IU shoes.’ Within a month of distribution we have sold nearly 60% of all units. We are already getting orders in for stores wanting to re-stock. It hasn’t taken long at all for us to see the ‘IU effect’’s benefits.”
Currently, IU had been promoting her hit single “You and I.” Her label is working on plans for IU’s follow up song and promotions.