CASSIPEASWORLD: Endorsement

Showing posts with label Endorsement. Show all posts

Thursday, 27 October 2011

Preview of T.O.P's Pictorial for 1st Look Magazine x Calvin Klein Jeans

at 08:21

T.O.P on the cover of the next issue of 1st Look Magazine, out on November 3.

Credit: Big Bang Updates

Taeyang, T.O.P, Seungri and Lee Yeon hee for The North Face x Singles Magazine

at 07:50

Actress Lee Yeon Hee and Big Bang‘s T.O.P, Taeyang, and Seungri recently completed a ‘hopes-and-dreams’-themed photo shoot in collaboration with outdoors brand The North Face and fashion magazine Singles.

The stars were all dressed in North Face’s down jackets for the shoot, and each had a ‘DREAM’ they were tasked to express through their shots. The idea was that by having the three Big Bang members and Lee Yeon Hee embody certain concepts, it would help fulfill North Face’s hopes and dreams.

Taeyang holds a strong love for both music and his faith, and he dreams of a healthy, functional society. His style for the shoot, therefore, expressed quiet masculinity and strength.

A word that comes to mind for Seungri when he hears ‘Dream’ is ‘Family’. His concept for the shoot was to model various North Face outdoor gear as well as casual looks that would fit people of all ages, genders, and styles.

T.O.P gave a delightful twist to the ‘modern gentleman’ look by dressing in suit that got paired with a down jacket. He proved that a down jacket could look trendy for those in their teens and early 20s, and showed professional working men in their early 30s that a parka could easily compliment a man’s business wear.

Finally, we come to Lee Yeon Hee, whose compassionate heart became the focus of her shot. Though her schedule is often crammed with celebrity events and projects, Lee Yeon Hee sacrifices her free time to visit children in Africa. Her dream was to learn to communicate with these children, and this photo shoot fit her perfectly. In the picture, the actress dons a down parka that’s as warm as her kind heart.

The full pictorials from the North Face photo shoot will be available through a volume edition of Singles magazine, available in November.

Source: Newsen, allkpop

T.O.P for Calvin Klein "Brooklyn Boy" CF Teaser

at 07:28

Voice-over translation: “I like the wind. I like the liberating wind. In the midst of the wind, I am present.” (Cr: allkpop)

Full version will be out on the 27th. Related news article and photos posted here.

Credit: Big Bang Updates

Saturday, 7 May 2011

Dara sells 40k pink umbrellas in a week for “Etude House”

at 17:36

Make-up brand “Etude House” has revealed that they’ve sold out 40,000 of their special pink bunny umbrellas in just one week, thanks to their endorsement model, 2NE1’s Dara!

Orders began pouring moments after pictures of Dara holding the umbrella were released.

The umbrellas were created with Dara’s rabbit nickname as the motif, and were sold for $2 USD if customers purchased over $20 worth of products.

‘Etude House’ revealed that Dara not only raised their sales, but even brought in a foreign consumer base. Tourists recently visited the store in Myungdong and bought the umbrella’s entire series of colors after seeing her picture.

Representatives commented, “We used Dara’s nickname of ‘Santokki’ as the idea for our sweet bunny umbrella. The response has been better than anything we ever expected, so we’re all very surprised.”

credit: allkpop