‘Fanta’ will continue with the ‘birth of fun and wild idols’ concept with the three stars forming the ‘Fanta-stic Idols’ group from ‘Fanta Entertainment’. Lee Kwang Soo will play the leader of the group and CEO of the agency, and consumers will also engage in the campaign as the staff for the debut of this group.
Coca-Cola stated, “Lee Kwang Soo is the exotically friendly orange flavor, Eunji is the sweet yet bubbly pineapple flavor, and Niel represents the various charms, including the dancing and singing wit, of the grape flavor. We anticipate that the ‘Fanta’ brand will have a more refreshing and effective image to the consumers.”
The advertisements featuring the new models will be revealed later next month. The debut music video for ‘Fantastic Idols’ will also be released this June!