SNSD was featured on the cover page of "New York Daily News". On October 24th, a spokesperson from SM Entertainment said, "A photo of SNSD was published on the first page of New York Daily News on October 23rd (local time). The accompanying headline was 'Attack of the K-Pop Stars', with the central focus being SM Town Live World Tour and an interview with SNSD's Tiffany."
The article stated: "The Hallyu phenomenon is already visible in France, Brazil, Germany and Australia; New York is now opening its doors for it. On the evening of October 23rd SM Entertainment, one of the largest labels in Korea, held a sell-out concert in Madison Square."
The article also mentioned SNSD's achievements on the Japanese music charts and further introduced the top five Korean groups to watch out for.
A representative from Universal Music International commented: "SNSD is a very impressive artist. Both their choreography and songs are extremely strong. It's their era right now. Their first single "The Boys" reached fifty-two placing on iTunes without any promotion."
Vice-president Steve Berman of Interscope Records also said: "75% of the people that made up the audience at last year's SM Town concert was non-Asian. That fact alone indicates SNSD's large potential."
Source: AP News