
The article stated: "The Hallyu phenomenon is already visible in France, Brazil, Germany and Australia; New York is now opening its doors for it. On the evening of October 23rd SM Entertainment, one of the largest labels in Korea, held a sell-out concert in Madison Square."
The article also mentioned SNSD's achievements on the Japanese music charts and further introduced the top five Korean groups to watch out for.
A representative from Universal Music International commented: "SNSD is a very impressive artist. Both their choreography and songs are extremely strong. It's their era right now. Their first single "The Boys" reached fifty-two placing on iTunes without any promotion."
Vice-president Steve Berman of Interscope Records also said: "75% of the people that made up the audience at last year's SM Town concert was non-Asian. That fact alone indicates SNSD's large potential."

Source: AP News
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