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Tuesday, 8 March 2011

JYJ fans kick off their subway advertisement campaign

JYJ’s latest fan-created ads are firing up the internet.

On March 7th, a netizen uploaded 4 pictures of the ads that were placed in Seoul’s Sinchon and Hongdae University stations.

The ads focused on the figures of Junsu, Yoochun, and Jaejoong, and it proudly declared, ”JYJ, we support your youth“. The ad in Hongdae University station specifically says, “Kim Jaejoong, Park Yoochun, Kim Junsu, ride on the public TV express train“.

The ads were created by JYJ’s fanclub, and beginning on March 7th, they can be found in the districts of Sunreung, Jamshil, Shinchon, Hongdae, Gundae, Kangbyun, Apgujung, Chungmuro, and 3rd Jongno. In addition, the fanclub has arranged to place 21 different screen door advertisements at subway stations.

Approximately $160,000 USD were raised for these ads, and the fanclub invested some of that into their initial ad campaign for the boys back in late January, when they put up posters on 120 buses all over Korea. The message from that month-long campaign also read, "We support your youth".

Source: DongA via Nate
Credits: Allkpop
Shared by: DBSKnights

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