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Tuesday, 4 January 2011

Why haven’t T-ara made advancements into the Japanese market yet?


T-ara have been receiving endless love calls from popular music agencies in Japan, however, just like last year, T-ara have decided to take their Japanese advancement slowly.

But why?

On January 4th, Core Contents Media told Money Today Star News, “Ever since their popular hits “Bo Peep Bo Peep” and “I’m Going Crazy Because of You” last year, T-ara have been receiving endless calls from Japanese agencies. We filmed a Japanese CF together with Supernova last year, however, we’ve always made cautious decisions regarding advancements music-wise.”

As the Japanese market is currently favoring the successful advancement of girl groups SNSDKARA, T-ara’s much more cautious approach on this matter have gotten both fans and other Korean agencies wondering on Core Content Media’s reasons behind this approach.

“We’ve wanted T-ara to become all-round idols right from the beginning. In the changing generation, we believe it is more appropriate for idol stars to reach for their fans with a variety of strong points rather than just one charm. Even the members shared the same opinions,” stated Kim Kwang Soo, CCM’s CEO.

He continued, “This is why Eun Jung, Jiyeon, Hyomin, Soyeon and Boram participated in acting, variety, and musical activities throughout last year. We will continue with that approach this year, and we feel this is strengthening the endurance of the members.”

Kim concluded, “Since we have more plans in mind after their various schedules, we have been taking the Japanese advancement into cautious consideration. However, as we are still receiving calls from Japanese agencies, we expect to share good news in the near future.”

The decision to take a more calculated approach to T-ara’s advancement into Japan could certainly have its benefits, especially if the end result is well planned and involves them promoting actively in a variety of ways.
 However, their fans have already been waiting for quite some time, and not striking while the iron is hot could cost them potential profits and popularity as well.

What do you guys think is the better move?

Source: Star News

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