The “new Hallyu” wave consists of K-pop’s spread into Japan, China, South-East Asia, and the United States. Several groups have already dominated overseas markets, such as KARA, SHINee, 2PM, and Brown Eyed Girls.
In an interview with Yonhap news, Brown Eyed Girl’s Narsha, and 4Minute’s Hyunah, congratulated KARA on their success in Japan. They stated, “We went to the Don Quixote [a discount store chain in Japan] and we could listen to the medley songs of Kara at the store. But more than that, there were posters of KARA at every place we went such as on advertisement billboards on buildings, and on the street. We were really excited to see them."
Narsha and Hyunah also noticed that in Japan, unlike in Korea, there are many female fans for girl groups. Goo Hara was both surprised and happy about this, and noted, "I have many female fans the age of middle school students, and they always come to the fan meetings wearing school uniforms and tell us, ‘I love you, sister. You look fantastically pretty.’ I like them because it is like I have many younger sisters now.”
SHINee and 2PM will be the next idol groups that head to Japan. In December SHINee will hold a concert at Tokyo National Yoyogi Station in Japan for 10,000 fans. In Japan, SHINee has the nickname, “The Chief Executives of the Southeast Asia New Generation”, while 2PM is called, “The Beasts Who Sway the Hearts of Asia's Women”. 2PM will sold a showcase at Ryogoku Kohugikan in December.
At the conclusion of the interview, the idols all agreed that they had the duty to keep the “new Hallyu” wave alive.
All of the Korean groups that have promoted overseas, especially in Japan, have been popular. More and more groups are continuing to promote their songs overseas now. Additionally, some groups, like KARA and SNSD, promote in Japan and Korea at the same time.
What do you think about the spread of k-pop to other countries? What countries would you like to see your favorite idol groups go to next?
Source:
KBS and
wild2day
Credit:
Koreaboo.com
