Etude House officially announces SHINee as their new models

A few weeks ago, it was reported that SHINee has been chosen to be the new product endorser for Etude House, as announced by one of Etude House's Facebook updates. SHINee's participation for Etude House's promotional campaign has been confirmed today as it was officially announced that they will be the new model for the brand.

On the 25th of October, Etude House revealed that they have chosen SHINee to be their new product endorsers as they fit the brand's image. Further stating that aside from being popular locally, SHINee also has a wide influence amongst international fans.

SHINee will join Etude House's current endorser Sandara Park from 2NE1, as the brand hopes to promote the products locally and globally with their influence.

Etude House also revealed their plans to launch their new campaign "Bee Happy" as SHINee completed filming for the new adverts. They are set to promote Etude House's new hand cream as they posed along with the "Bee Happy" concept.

Meanwhile, check out SHINee's first photo with Etude House.



Source: Newsen

Cr: koreaboo.com

Dara sells 40k pink umbrellas in a week for “Etude House”

Make-up brand “Etude House” has revealed that they’ve sold out 40,000 of their special pink bunny umbrellas in just one week, thanks to their endorsement model, 2NE1’s Dara!

Orders began pouring moments after pictures of Dara holding the umbrella were released.

The umbrellas were created with Dara’s rabbit nickname as the motif, and were sold for $2 USD if customers purchased over $20 worth of products.

‘Etude House’ revealed that Dara not only raised their sales, but even brought in a foreign consumer base. Tourists recently visited the store in Myungdong and bought the umbrella’s entire series of colors after seeing her picture.

Representatives commented, “We used Dara’s nickname of ‘Santokki’ as the idea for our sweet bunny umbrella. The response has been better than anything we ever expected, so we’re all very surprised.”

credit: allkpop